Airbnb Festival of Hosting >

For Airbnb’s first festival of hosting in China, we pitched and won the chance to create a truly unique experience for the hosts and global guests. From creative concept to interactive engagements we needed to make guests feel invaluable and cared for as part of the Airbnb family, every touchpoint needed to create tangible long lasting brand equity, and to welcome our hosts home. I was responsible for creative concept, creative direction, art direction from pitch to project execution, the whole shebam. For more details contact me directly.

Airbnb Case Study Film
Inside the Festival
Host samples the artisanal offerings
Making moments and memories on the gift tree
Airbnb ambassadors introduce experiences
A specially designed gift inspired by founding of Airbnb