Lego Imagination Lab >

I developed creative and strategy to position Lego as a learning and educational tool and not just a toy, brand videos and a reimagined experience for their flagship POS experience further developed this into tangible, fun and memorable experiences that focussed on engaging the imaginations of parents and children alike.

Lego Generation Imagination Concept Video
Entrance to the Imagination Lab with Professor Sprocket
Imagination Lab with overview 300 sqm floorplan
Product display areas and interactive areas
Generation Imagination Animated Logo Spot.