For the launch of Taycan in China, our team was tasked with pivoting from a traditional car launch event to a live broadcasted show beamed out to millions of people all around China and the world. We developed an entertaining and eye-ball capturing program for viewers to get the people excited for their first taste of the all new all electric Porsche Taycan. A multi format show, part talk-show, game-show, product demo. The key for agencies and clients post-covid is to be agile and embrace industry changes, both in brand marketing and how consumers engage with these brands.
