Porsche Taycan Show LiveCast >

For the launch of Taycan in China, our team was tasked with pivoting from a traditional car launch event to a live broadcasted show beamed out to millions of people all around China and the world. We developed an entertaining and eye-ball capturing program for viewers to get the people excited for their first taste of the all new all electric Porsche Taycan. A multi format show, part talk-show, game-show, product demo. The key for agencies and clients post-covid is to be agile and embrace industry changes, both in brand marketing and how consumers engage with these brands.

Taycan Soul on Show Concept
Taycan Show Set Design
The Taycan Runway
Taycan Show KOLs Li Jia Qi
Taycan Vs Cheetah Race