Car launches, we’ve all been to them, theyre often standard affairs. The Macan launch was the culmination of our goal of creating a truly immersive story, and a client willing to do something completely different and completely refreshing. A great movie stays with you long after the credits roll, so what if we placed the guests inside a live action movie? Ultimately we created an altogether different beast that stands as a testament to when collaboration is insync. Welcome to the All New Macan – Choose Thrilling, its not “Choose Boring” is it?