For Webers outdoor retail pop-up, the intent was to creative an attractive functional space, that allowed for maximum consumer product interaction, and ease of flow for walking through. Additionally the idea was to communicate the lifestyle and atmosphere of barbeque culture to Chinese consumers, by showing them an inspirational lifestyle. As part of the pop-up, the event was programmed as a festival of BBQ, with entertainment and interesting partners, such as JING A brewery, gourmet food and beverages, to add the the atmosphere and create fun family event.
