Epic snowcapped mountains, 5 star resorts, and a thrilling line-up of the worlds best music, djs, and entertainers. This is the Club Med Yabuli Snow festival. Leveraging trending popular music festivals such as Yeti Out, as inspiration. I was commissioned by Club Med to create a brand identity for this new festival and develop a concept and proposal. The brand identity itself was designed around the iconic peaks of Yabuli Ski Resort, and needed to be instantly able communicate the concept of a fun, vibrant, mountain festival orientated around music and winter snow culture.
