From pitch to build out, creative conception, and content development for the first adidas innovation lab in China promoting the official launch of adidas’ new boost technology. A physical and digital experience of the technology, the history and the material of the new innovation, completely interactive at every level.
Hololens with 3D animated interactive model
The innovation lab entrance
Adidas interactive product recommender
Adidas Hololens animation detail
Adidas Product Recommender main menu
Boost Interactive foot pads, sensor equipped pads with reactive animated graphics.