Adidas Innovation Lab

From pitch to build out, creative conception, and content development for the first adidas innovation lab in China promoting the official launch of adidas’ new boost technology. A physical and digital experience of the technology, the history and the material of the new innovation, completely interactive at every level.

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Hololens with 3D animated interactive model

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The innovation lab entrance

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Adidas interactive product recommender

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Adidas Hololens animation detail

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Adidas Product Recommender main menu

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Boost Interactive foot pads, sensor equipped pads with reactive animated graphics.