Adidas Innovation Lab

From pitch to build out, creative conception, and content development for the first adidas innovation lab in China promoting the official launch of adidas’ new boost technology. A physical and digital experience of the technology, the history and the material of the new innovation, completely interactive at every level.


Hololens with 3D animated interactive model


The innovation lab entrance

Screen Shot 2016-03-02 at 12.54.34 AM

Adidas interactive product recommender


Adidas Hololens animation detail

Screen Shot 2016-03-02 at 12.53.37 AM

Adidas Product Recommender main menu


Boost Interactive foot pads, sensor equipped pads with reactive animated graphics.