HKTB wanted to hold a pop-up promotional exhibition promoting the unique Hong Kong shopping experience in a more upmarket, creative concept.
The concept was based around a visual motif or “Collage”, as Hong Kong is a melting pot of cultures, of sights, and sounds. We wanted the experience to
be as if in an art gallery to communicate to the visitors the rich culture, and
vibrancy on offer.
The pop-up would have VR street tours, along with stands showcasing various
luxury products, foods, and cosmetics.